SPAR International build
international awareness of our brand through the massive TV and
press coverage of these events. This sponsorship is part of our
commitment to encouraging active healthy lifestyles.
The unique SPAR
partnership of independent retailers and wholesalers results in the
contribution not only of money but also time and energy into many
sporting events worldwide. This support begins with the sponsoring
of school sports days and local sports clubs activities, and
continues through to national events.
Internationally, SPAR has been
the principle sponsor of European Athletics since 1996, becoming
synonymous with the sport in this period. Athletics is a sport
where personal endeavour is combined with team participation to
achieve success. However, as no prize money is given to athletes
during these competitions, it is the honour and pride in winning
the discipline which is the incentive. SPAR identifies with this
principle which is reflective of our highly successful retailers.
They continue to develop the brand through the formats and ensure
that consumers enjoy shopping at SPAR.
SPAR is a strong
believer in the need to provide consumers with relevant information
about health and nutrition, and providing good quality products to
create a balanced diet. By making relevant information available,
consumers can make choices which suit their lifestyles.
SPAR also encourages exercise which is essential for a
healthy lifestyle. This is reflected in our sponsorship of a sport
which can be practiced in any location around the world -
running.
A cornerstone of
athletics is the running element, ranging from 60 metre sprints to
marathons of 42 km. Many SPAR partners offer opportunities for
running clubs to meet at their stores, making this very accessible
to all consumers.
The European Athletics events of which SPAR is principal sponsor
comprise three elements - indoor / outdoor and cross-country,
spanning the entire year of competition. We work with the national
partner in each country to develop maximum awareness of the
sponsorship and the critical link with individual athletes who are
also consumers of independent retailers. We are proud to be
involved with European Athletics, an organization which strives to
bring passion and enthusiasm for their sport to viewers, spectators
and participants.
SPAR's sports
links:
If you have a question about
sponsorship please contact Penny van der Kaars at info@spar-international.com
Success Stories: SPAR UK Brand
Ambassador
As the official
sponsors of UK athletics, SPAR has a deep involvement at all levels
with the sport. The SPAR
Sprints Initiative is but one of a number of sports
related sponsorships undertaken at local, regional and national
level by SPAR UK retailers and Regional Wholesalers. Through this
Initiative SPAR UK provides training, motivation and support to
young high potential sprinters. Eight talented British sprinters,
selected by UK athletics, will receive financial support and other
benefits to assist them make the transition from junior to senior
athletics.
Underlining the close
link of SPAR to UK athletics it is very appropriate that Jenny
Meadows, a leading woman athlete, has agreed to be the SPAR Sports
Ambassador. Jenny in a recent interview about her role said "It is
fantastic that SPAR has been supporting athletics for so long and I
am very pleased that such a big brand has backed athletics the way
they have, and am delighted that they have chosen me to be their
ambassador for the sport."