AUSTRIA: Caffe Vergnano Espresso capsules

November 2011 - SPAR is the first to offer a low-priced alternative to Nespresso capsules

I am proud that we finally managed to enter this area despite the Nespresso selling monopoly which has lasted many years.


Nespresso lovers will be delighted: From the 4th of November, SPAR has launched four exclusive varieties of the finest Italian Espresso brand 'Caffè Vergnano'. The Espresso capsules are suitable for all Nespresso machines and produced by an Italian family business in Turin. They are available in all 1,400 SPAR, EUROSPAR and INTERSPAR stores in Austria. The price is up to 23% lower than at Nespresso.  

"I am proud that we finally managed to enter this area despite the Nespresso selling monopoly which has lasted many years. As the first Austrian trading organisation we are offering a low-priced real alternative to Nespresso capsules.

 The capsules are available in all SPAR, EUROSPAR and INTERSPAR stores", emphasized Dr. Gerhard Drexel, CEO of SPAR Austria. The many SPAR customers with a Nespresso machine at home or in the office can buy the capsules instore throughout the country.

Traditional Italian company produces capsules
The family business 'Casa del Caffè Vergnano' is responsible for the production of the high quality coffee capsules, recently introduced onto the Italian market. Since 1882, the traditional company has been in existence, now exporting to 160 countries worldwide, and known for coffee enjoyment at the highest level.

10-pack for only €2.99
Four varieties of the 'Caffè Vergnano' brand in a 10-pack are available at all SPAR, EUROSPAR and INTERSPAR stores, varying from a flowery and fresh-fruity coffee Arabica, a sweet Cremoso, a particularly creamy Intenso and the decaffeinated variety Dec. With a retail price of only €2.99, the products are up to 23% lower in price than original Nespresso capsules.

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