MALAWI: joined SPAR in 2011

Making the DIfference

New Country Development

SPAR International continues to drive new country development as a key strategic objective. New country development remains vital for the future success of the SPAR brand.


Each new country makes its own unique contribution to the culture and development of the large food retail chain that is SPAR.

In China and Russia significant progress has been made. The SPAR Partners in these countries are making major investment in retail selling space, in recruiting independent retailers and investing in modern distribution centres.

UAE: First store opened in 2011

Retail Growth in SPAR Countries
2011 has seen important developments by SPAR in Africa. They have put the foundations in place for a strongly growing SPAR business in a number of African Countries. Additionally, the first SPAR store in the Middle East opened in 2011.

There have been significant developments in Russia, with continued growth and consolidation by existing partners, recruitment of four new partners and the launch of a new format, with the opening of SPAR Hypermarkets in Tula and Chelyabinsk.

 

The new Partners are successful regional retailers who have developed a leading position in their local market. They see the value of the support offered by an International brand such as SPAR. With retail sales now exceeding €935 million, SPAR is well positioned to become a major retailing brand in the Russian market.

The focus in China will be on the continued development of SPAR with 2 formats - the SPAR Hypermarket, which today accounts for the majority of sales and the SPAR supermarket, which is a newer format in China.

In 2011 SPAR was launched in the Middle East with the opening of the first SPAR supermarket in the United Arab Emirates (UAE). SPAR UAE worked closely with the retail development and design teams of SPAR International. Together they created a supermarket proposition that delivers an international shopping experience which is based on the SPAR brand values of freshness, quality, convenience and friendly personal service.

Important progress in the development of the SPAR brand in Africa has been the opening of the first SPAR supermarkets in Malawi, Mozambique and Nigeria. These stores are performing strongly and are ahead of plan. SPAR enjoys excellent growth in Zimbabwe and Zambia, and has ambitious plans to drive the continued growth of the SPAR business.

 

MIDDLE VOLGA: Friendly Service is key

Success Stories: Albert Gusev building his business

Throughout the SPAR Worldwide organisation, there are many outstanding SPAR Managers and their teams who together have built excellent SPAR businesses at a local, regional or national level. Albert Gusev and Yuri Markin have together built such a business in SPAR Middle Volga, which is the largest of the 9 SPAR Russia Partners. Like many SPAR entrepreneurs, Albert's first involvement with retail was through establishing a wholesale distribution business.

Recognising the emerging opportunities in retailing, Albert secured from SPAR International the SPAR Licence for the Middle Volga and surrounding regions in 2003, and has developed a chain of company owned stores and independently owned SPAR stores. The team at SPAR Middle Volga has been hugely successful in providing their customers with international best practice retailing.