SOUTH AFRICA: Great Service

Driving Growth

Keeping to our Core Values

The history of the development of SPAR has been underpinned by a constant set of values that have guided the organisation from its inception in 1932. At the heart of these core values are excellence in fresh, outstanding customer service and meeting local needs; always underpinned by genuine great prices.


The core values of SPAR remain as valid and relevant today as they were some 8 decades ago. The SPAR concept was established on the basis that working in partnership was to the benefit of customers, retailers, wholesalers and the food industry. At the heart of this partnership is a commitment to the open exchange of knowledge and information, which continues to be a hallmark. The commitment to sharing information and experience is intimately connected to the sense of SPAR as a family.

In our stores, SPAR worldwide is committed to excellence in fresh, an unrelenting passion for quality and outstanding customer service. We support the implementation of these values through a comprehensive programme of people development supported by the necessary infrastructure, standards and procedures.

Over the years the values have been refined and developed to ensure that they continue to guide how we meets the

day-to-day shopping needs of our customers. The success and continued growth of SPAR will be determined by how we continue to ensure that our values are aligned with the values of our customers.

The focus on freshness, quality and customer service is the point of difference of SPAR from other retailers. This difference is rooted in our origins as independent local retailers serving the local community.

Thus SPAR retains its unique strength of being focused on meeting local needs with a commitment to excellence in fresh, a passion for quality and best in class customer service.

Price and value is always high on the agenda of our customers and is always a fundamental part of our retail offer. SPAR will always ensure that exceptional value is delivered to our customers but we also understand that freshness, quality and outstanding customer service are critical and this is our point of difference which is embedded in our values.

AUSTRIA: Fresh Local Bread